Cronicle
[Brand],[Product],[Engineering]
One day, you'll be glad you kept this
Cronicle is an existential life calendar. A weekly ritual to remember that life is temporary. A gentle encouragement to continue experiencing new things often. A way to sit with, understand, and heal from past experiences.
From napkin to App Store, we worked across every single layer you could imagine. Brand, product, and all the engineering in-between.
An alternative to the algorithms
Founded with the belief that reconnecting you to what matters in the noise of today is a mission worth embarking on.
We've sought to give a true representation of self, sharing with others is limited to only your individual choice. A life as private as you want it to be, as intentional as you need it.
There's no story to sell, just a weekly reflection of what mattered most. Cronicle is a quiet alternative to modern social media, with an invested team and no outside pressure to make it something it's not.
Setting your lifespan
Navigating your empty weeks
Selecting a week
Crisis mode
The mark of a flower
Anchored to the idea of planting your memory, there was no better choice for the brand than one of the most beautiful offerings of nature; the flower.
Ahead for the experience is expanding your memory planting to a garden that only you and yours can care for.
Brand guideline selects
Mobile (and native) first
We built Cronicle for the tool that we all have on us, our phones. It's the idea of meeting your audience where they are, instead of pushing them to where they are not.
Quick thought off the cuff? Right there. Took a photo that encompasses your week? Right there. No fiddling with sending things over your own email to get them on your computer.
Building native to iOS gave us all the compute, and all the utilities we need to make it grow with you, not against you.
Ahead, we see a way to bring you back proactively, more moments to surface to you, ready for your mark on them.
A product for you, yours, and then theirs.
A life unshared is not a life worth living. By shared, we mean with those that mean something to you.
Cronicle pushes you to share who and what mattered to you each week. Send your feelings to that loved one, or that friend, your time with them is limited.
It's a space to experience the best versions of your life. A life filled with love, genuine moments, and an appreciation for the little things, the big events, and the subtle stuff that means more than you realize initially.
When your time on this earth comes to an end? Your life held in Cronicle gets passed down to your loved ones. It holds your legacy for the ones you love the most.
A love letter to craft
We poured our all into this, with so much more ahead. We designed and implemented our own haptics. We leveraged our own customization to Apple's native glass, giving the app a unique to us, special feeling.
It's bulletproof, too. 0 crashes on launch day.
Our eyes are firmly set on an award winning experience.
